Waiting on the 2020 iPhone 12 5G? Apple may pull off the X/XR launch game
Apple may be dancing around its fanbase's nerves this fall, it seems, as it could repeat the strategy it pulled off with the and . Those two were the most interesting iPhones in Apple's lineups for their respective years, yet Apple released them much later than the ones in the roster.
This way, early adopters hungry for upgrades had little choice but to pull the trigger on the less innovative handsets in the portfolio, while Apple managed to prolong the initial buying frenzy all the way to the holidays and beyond, presumably because of supply chain issues.
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