Over 33% of U.S. Black Friday sales came from smartphones according to Adobe

Based on a report by Adobe, 33.5% of Black Friday transactions made online in the U.S., were closed on a smartphone. That was up over 15% from the 29.1% of sales that were completed over a smartphone during Black Friday 2017. Going into the biggest shopping day of the year, Adobe forecast that 48% of all visits to online stores would come from consumers browsing on their phones, with another 9% coming from shoppers using their tablets. That compares to the 43% of visits expected from desktop users.

Adobe says that the top five products purchased online in the states ...

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