iPhone XS and XS Max deemed commercial hits by analytics firm, holiday sales to remain steady
As Apple is unlikely to share official iPhone XS and XS Max sales numbers anytime soon... or ever, our best chance of objectively evaluating the commercial success of the two well-reviewed but exorbitantly priced handsets is to rely on third-party research.
The newest estimations come from Flurry Analytics, a company with claimed “insight into 2.5 billion devices worldwide.” The analytics firm is done crunching the numbers for the first week of iPhone XS and XS Max sales (September 21 - 27), finding the two already accounting for a combined US market share of 1.1 percent.
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