Check out all of Apple's videos related to the new iPhone models and the Apple Watch Series 4

Apple has officially unveiled its three new 2018 iPhone models, the 5.8-inch iPhone XS, the 6.5-inch iPhone XS Max and the 6.1-inch LCD iPhone XR. In addition, the Apple Watch Series 4 was also introduced. The company has already released several videos related to today's announcement, including a recap of today's "Gather round" event held at the Steve Jobs Theater.

What would the introduction of the latest Apple devices be without the accompanying new product videos narrated by Apple Chief Design Officer Jony Ive. Maybe it is the accent, but nobody but Ive can say ...

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