Apple reportedly has no plans to release any Beats-branded products this year
Apple doesn’t regularly spend a lot of money on mergers and acquisitions, but when it does pay a whopping $3 billion for the corporate takeover of a premium headphone manufacturer, it... essentially abandons the brand after a few years.
Technically, Beats is alive and well, selling extravagant products like the Studio 3, Solo 3, Beats Pro, BeatsX wireless earphones, and the Pill+ speaker to sports fans and hip hop listeners influenced by advertising campaigns starring everyone from LeBron James to Serena Williams, Nicki Minaj, Eminem, and of course, company founder Dr. Dre.
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