The OG iPhone interface designer says Apple created it to be addictive, pins gestures as the future

At the time when the original iPhone was being developed, Apple's marketing team apparently didn't want to give users too much control over which functions and do-not-disturb features to pick and choose. That revelation comes from an interview with the lead designer of the iOS interface that changed everything in the world of smartphones about a decade ago. According to ex-Apple's Imran Chaudhri:

When I and a few other people were advocating for more control, that level of control was actually pushed back by marketing. We would hear things like, ‘you can’t do that because then ...

Source PhoneArena https://ift.tt/2oeaxtW
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