Forget the notch, as most iPhone buyers just want better battery life and a tougher screen

If you think Apple’s infamous, trend-starting notch is keeping people up at night craving for a more elegant solution to the age-old smartphone bezel problem, you might be surprised to hear the results of a recent survey conducted by USA Today in collaboration with data collection and analysis services provider SurveyMonkey.

As it turns out, most potential next-gen iPhone buyers simply want the Cupertino-based tech giant to find a way to offer longer battery life. Of the 1,665 US residents aged 18 and up questioned between August 17 and 21 for the purposes of this study, a whopping 38 percent ...

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